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Customer Research · Roofing Industry

We're trying to understand where projects go wrong between sale and build.

Contracts don't match reality. Margins disappear. Materials get ordered manually. We're trying to understand what actually happens in real jobs.

Think about the last time something didn't line up between what was sold and what got built. What broke? What did it cost? How did you handle it?

6–8 minuteshonest answers beat long ones Anonymousunless you leave contact info at the end No sales pitchwe're listening, not selling

About your company

So we can make sense of your answers and spot patterns across shops of different sizes.

JobNimbus, AccuLynx, Roofr, ServiceTitan, Leap, SumoQuote, EagleView, Hover, spreadsheets — whatever you actually use.

Sales Stage — Estimating & Closing

From first handshake to signed contract. Mark each one honestly — gut reaction is fine.

Price Book & Pricing

How you keep your numbers accurate — and what happens when you can't.

Contract & Handoff to Production

The moment a deal moves from sales to ops. What does that transition actually look like in your shop?

Work Orders & Material Orders

Getting the job ready to execute once it's sold.

Vendor & Supplier Communication

Coordinating with the people who supply your materials.

Costs & Impact

The real-dollar and real-time drains these problems cause. Mark what hits home.

Anything in the sales-to-handoff process that keeps you up at night that we didn't cover.

Which one would you fix tomorrow?

Of the pains you flagged, pick the one that — if you could wave a magic wand and permanently fix it tomorrow — would make the biggest difference to your business.

Your Top Pain
★ Tap a pain below to select it
Available pains

Only the ones you marked "Yes" appear here.

Go back and mark some pains as "Yes" to populate this list.

Tell us a bit more

A handful of quick questions about your top pain. Ballparks, guesses, and rough memories are all fine — we're not looking for precision.

Rough is fine. Monthly, annual, per-job — whatever makes sense.

Heads up: when you hit submit, your answers go to our founding team. We read every response personally. If you left contact info, expect a short thank-you note — never a sales call you didn't ask for.

That was gold.

Seriously — thank you. This is exactly the kind of honest input that tells us whether we're solving a real problem or shipping expensive guesses. We read every single response.

If you left contact info, you'll hear from us within a few days. If you didn't — thanks anyway. We owe you one.

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